Privacy and cookies

What we record when you click through to a service

When you follow a link to a listed service, we record the time, which service and page it was, your country (derived from your IP address, which is not stored), your device type, and the campaign labels of the ad or link that brought you here (for example utm_source).

Advertising click identifiers from Google, Pinterest and similar platforms (gclid, gbraid, wbraid, epik and others) are recorded and passed to the service you click through to only if you have agreed to advertising cookies, or, outside the EU, UK and Switzerland, if you have not opted out. Passing them on happens only for services run by our team or by commercial partners. Other services receive a plain referral label.

Cookies

wc_consent (180 days): remembers your cookie choice. Necessary.

wc_attr (90 days): remembers the campaign that brought you here so a later click-out can be attributed to it. Set only with advertising consent.

Google and Pinterest tags and their cookies load only with your consent. Until then Google Consent Mode is set to “denied”.

If your browser sends a Global Privacy Control signal, we treat it as an opt-out of advertising.

Who receives data

Cloudflare hosts the site and processes requests on our behalf. With your consent, Google Ireland Ltd. and Pinterest Europe Ltd. receive measurement data through their tags. Services you click through to receive what is described above.

Legal basis and retention

Advertising and measurement rely on your consent (Art. 6(1)(a) GDPR), which you can withdraw at any time under “Privacy choices” in the footer. Counting click-outs without identifiers relies on our legitimate interest in knowing which comparisons are used (Art. 6(1)(f) GDPR). Click records are deleted after 24 months.

Your rights

You can ask for access to, correction or deletion of your data, object to processing, and complain to your data protection authority. Write to the address in the imprint.